So far, I’ve been imagining my audience as similar to that of my social media accounts. I recently linked my instagram to this site, and I’ve asked friends to check it out. Because my instagram has a clean and minimal theme, I have tried to make my website similar. This is because I know that my friends like my content on insagram, and I am hoping they will like my website. The influence of this is clearly seen in my site’s design, from my header to my sidebar. As you can see, my header is very simple, and black and white. I did this mainly to not distract from my photographs, but also because I am assuming that a majority of my audience is coming from my instagram. Another design element that is impacted by this is my font. It is again very simple for similar reasons.